The morning of November 15th was as bright as the eager students who attended the day-long Radio, Music, TV and Webcasting Industry Conference. The University of Redlands KDAWG College Radio and their partner Intercollegiate Broadcast System, also known as IBS, hosted the event.
There were twelve panels, each featuring long time professionals. Some of those speakers spent thirty years in the business, like Trish Bell (KABL) and Bev St. Andrews (KCAA). Alongside those veterans were younger radio hosts who had the drive to rise quickly to the top, such as KDAWG’s own Mia "Mocha" Johnson (KDAWG) and Nicole Smith (KCAA). All of these women and Erin Brinker (KCAA) spoke on one of KDAWG’s first and most highly attended panels, The Role of Women in the Industry. This was one of the many inspiring panels at the conference that kept the students intently listening.
However this was not the only session that intrigued listening crowds. A diversity of interesting panels were offered including From Grassroots to Syndication, Thinking Outside the (Juke)Box, Radio Management Boot Camp, and Making the Call. A variety of radio professionals sat on each panel so students could pick and choose not only the information that they heard, but who they heard it from and how they heard it. This made for a fantastic opportunity to learn from seasoned veterans and network with them after the sessions or at lunch. During the lunch break, Shane Henry and Maggie McClure played a fantastic session to set the mood and emphasize what they had talked about on their panels.
Although University of Redlands students knew the value of the conference, they were not the only ones to attend. Students traveled all the way from Laguna Beach, Pierce College, University of California Irvine, California State University, and University of California San Diego to hear the valuable wisdom that the speakers had to offer.
Yet it was not only listening that the students did. During several of the panels, in particular Like @ First Site, students offered their wisdom to their temporary teachers. Though it was discussed throughout the conference, this panel in particular focused on utilizing social media to ensure that the students were interacting with their audience and presenting their desired image. What initially started out as a lecture, turned into a discussion as the speakers imparted their years of experience upon the students and the students taught them new ways to utilize social media. The event was a huge success and allowed new connections to be made, skills to be learned, and created footsteps to be followed in.